Krishna, the Supreme Personality of Godhead, is the centre of all the village activities. Every resident understands himself/herself to be a servant of Krishna and offers his/her service at every moment in this spirit. There are no "chores" on the farm, just simply loving service to each other and Krishna. Endeavours are an offering to Krishna, the Supreme Lord, for His pleasure.
A. C. Bhaktivedanta Swami Prabhupada intended ISKCON to facilitate the association and education of bhakti-yoga practitioners, and his followers continue to spread that mission.
"Human prosperity flourishes by natural gifts and not by gigantic industrial enterprises. The gigantic industrial enterprises are products of a godless civilization, and they cause the destruction of the noble aims of human life. The more we go on increasing such troublesome industries to squeeze out the vital energy of the human being, the more there will be unrest and dissatisfaction of the people in general." Srimad Bhagavatam 1.8.40